Chapter 9 Consumer buying intention through apps
DOI: 10.23912/9781915097644-5804 | ISBN: Hardback |
Published: August 2024 | Component type: chapter |
Published in: Emerging Trends in Consumer Behaviour in the Service Sector | Parent DOI: 10.23912/9781915097644-5756 |
Abstract
Fast fashion persists as a low cost, high speed and resource intensive industry as the scale of global fast fashion continues to grow. Aiding this is the creation of mobile shopping apps that have not only simplified, but enhanced the shopping experience. In fact, fashion was the largest e-commerce segment worldwide, with a revenue of 759.5 billion dollars in 2022. Mobile commerce (m-commerce), a subset of e-commerce, is a process in which a ‘direct or indirect transaction with a monetary value is conducted through mobile devices via wireless networks’. It is coined as the fastest growing business model in the world with important implications for the fashion industry by allowing convenient purchases. Whilst research on fashion m-commerce is growing, cohesive research is lacking and there is little research into second-hand fashion m-commerce applications. Hence, this chapter will contribute to knowledge by reviewing the literature on consumer behaviour relating to fashion mobile application use. It will also investigate how this can be used to enhance the use of mobile applications that promote fast fashion alternatives. This will enable a conceptual framework to be curated that will help to increase the sustainability of the clothing sector, with recommendations of how the retail industry can benefit from developing more sustainable fast fashion alternatives through App.
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Contributors
- Poppy Herold, Cardiff University (Author)
- Saloomeh Tabari, Cardiff University (Author) https://orcid.org/0000-0002-0645-4789
For the source title:
- Saloomeh Tabari, Cardiff Business School, Cardiff University, UK (Editor) https://orcid.org/0000-0002-0645-4789
- Nazan Colmekcioglu, Cardiff Business School, Cardiff University, UK (Editor) https://orcid.org/0000-0001-9041-4044
- Wei Chen, Sheffield Business School, Sheffield Hallam University, UK. (Editor)
Cite as
Herold & Tabari, 2024
Herold, P. & Tabari, S. (2024) "Chapter 9 Consumer buying intention through apps" In: Tabari, S., Colmekcioglu, N., Chen, W. & , (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097644-5804
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