Chapter 5 Tourism resources use pattern in the post pandemic era
DOI: 10.23912/9781915097644-5810 | ISBN: Hardback |
Published: August 2024 | Component type: chapter |
Published in: Emerging Trends in Consumer Behaviour in the Service Sector | Parent DOI: 10.23912/9781915097644-5756 |
Abstract
The countries across the world are struggling to revive the tourism sector after this unprecedented pandemic, Covid-19. Several initiatives and strategies are being discussed at national and international level for the economic and business revival. The chapter has measured the perception of Indian tourists towards tourism resource use pattern in post-Covid-19, with the help of qualitative and quantitative approaches. Responses from 465 sample respondents have been collected through a self-constructed standardized online tool or questionnaire: Tourists Perception Measurement Scale (TPMS). TPMS contains 20 distinct, specific items related to tourism resources use pattern and significantly reliable and valid under acceptance ranges of Z-score, Cronbach alpha and KMO tests at 0.01 level of significance. Collected data has been analyzed through both descriptive (central tendency, frequency distribution, skewness and kurtosis) and non-parametric inferential statistic (Chi-square and Wilcoxon signed rank tests). Findings of the study suggested that tourists have high positive perception towards responsible and sustainable uses of tourism products and resources. On the basis of the research findings, appropriate discussions, conclusions and recommendations were made for the tourists, local residents and stakeholders related to responsible and sustainable tourism, Covid-19 guidelines and the revival of the tourism and hospitality sector.
Sample content
Contributors
- Pankaj Kumar, Mizoram University (Author) https://orcid.org/0000-0002-1479-9787
- S.K. Gupta, HNB Garhwal University (Author) https://orcid.org/0000-0001-7814-3886
- Madhurima, Mizoram University (Author) https://orcid.org/0009-0006-8096-1873
- Neeraj Aggarwal, Panjab University (Author)
For the source title:
- Saloomeh Tabari, Cardiff Business School, Cardiff University, UK (Editor) https://orcid.org/0000-0002-0645-4789
- Nazan Colmekcioglu, Cardiff Business School, Cardiff University, UK (Editor) https://orcid.org/0000-0001-9041-4044
- Wei Chen, Sheffield Business School, Sheffield Hallam University, UK. (Editor)
Cite as
Kumar, Gupta, Madhurima & Aggarwal, 2024
Kumar, P., Gupta, S., Madhurima, & Aggarwal, N. (2024) "Chapter 5 Tourism resources use pattern in the post pandemic era" In: Tabari, S., Colmekcioglu, N., Chen, W. & , (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097644-5810
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