HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Marketing Communications 2nd edition

DOI: 10.23912/9781915097774-5790

ISBN: Hardback

Published: December 2024

Component type: book

10.23912/9781915097774-5790

Abstract

Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Contributors

  • Babak Taheri, Full Professor, Department of Hospitality, Hotel Management & Tourism, Texas A&M University, USA (Editor) 0000-0002-0912-9949
  • Hamid Shaker, Senior Lecturer at Nottingham Business School, Nottingham Trent University, UK (Editor)

Cite as

Taheri & Shaker, 2024

Taheri, B. & Shaker, H. (2024) Marketing Communications 2nd edition. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097774-5790

Available

Terms and conditions of purchase | Privacy policy