Chapter 2 The Use of Generative AI in Enhancing Customer Experience

DOI: 10.23912/9781915097859-6105	ISBN: 9781915097859
Published: June 2025	Component type: chapter
Published in: Artificial Intelligence (AI) in Tourism, Hospitality and Events	Parent DOI: 10.23912/9781915097859-5932

10.23912/9781915097859-6105

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Contributors

• Kaan Koc, Galatasaray University (Author) https://orcid.org/0009-0006-0847-726X
• Sercan Hatipoglu, Bandirma Onyedi Eylul University (Author) https://orcid.org/0000-0002-2029-8110
• Erdogan Koc, Bahcesehir University (Author) https://orcid.org/0000-0003-3183-2574
• Ahu Yazici Ayyildiz, Aydin Adnan Menderes University (Author) https://orcid.org/0000-0002-1301-2428

For the source title:

• Roya Rahimi, Reader in Marketing and Leisure Management , University of Wolverhampton, Business School, UK (Editor) https://orcid.org/0000-0001-7520-3273
• Nikolaos Stylos, Associate Professor (Reader) in Marketing and Digital Innovation , University of Bristol, UK (Editor) https://orcid.org/0000-0003-1626-0088
• Professor Eva M. Navarro-López, Full Professor, School of Interactive Games and Media , Golisano College of Computing and Information Sciences, Rochester Institute of Technology, USA (Editor) https://orcid.org/0000-0001-8762-6943
• Professor Prashant Pillai MBE, Pro Vice-Chancellor for Research and Knowledge Exchange, , University of Wolverhampton, UK (Editor) https://orcid.org/0000-0002-5314-5030

Cite as

Koc, Hatipoglu, Koc & Ayyildiz, 2025

Koc, K., Hatipoglu, S., Koc, E. & Ayyildiz, A.Y. (2025) "Chapter 2 The Use of Generative AI in Enhancing Customer Experience" In: Rahimi, R., Stylos, N., Navarro-López, P.E.M., MBE, P.P.P. & , (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097859-6105

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