Chapter 3 The Role of AI in Enhancing Customer Service and Personalization

DOI: 10.23912/9781915097859-6107	ISBN: 9781915097859
Published: June 2025	Component type: chapter
Published in: Artificial Intelligence (AI) in Tourism, Hospitality and Events	Parent DOI: 10.23912/9781915097859-5932

10.23912/9781915097859-6107

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Contributors

• Galena Pisoni, York Business School (Author) https://orcid.org/0000-0002-3266-1773
• Hongrui Zhu, York Business School (Author) https://orcid.org/0000-0001-8052-3888

For the source title:

• Roya Rahimi, Reader in Marketing and Leisure Management , University of Wolverhampton, Business School, UK (Editor) https://orcid.org/0000-0001-7520-3273
• Nikolaos Stylos, Associate Professor (Reader) in Marketing and Digital Innovation , University of Bristol, UK (Editor) https://orcid.org/0000-0003-1626-0088
• Professor Eva M. Navarro-López, Full Professor, School of Interactive Games and Media , Golisano College of Computing and Information Sciences, Rochester Institute of Technology, USA (Editor) https://orcid.org/0000-0001-8762-6943
• Professor Prashant Pillai MBE, Pro Vice-Chancellor for Research and Knowledge Exchange, , University of Wolverhampton, UK (Editor) https://orcid.org/0000-0002-5314-5030

Cite as

Pisoni & Zhu, 2025

Pisoni, G. & Zhu, H. (2025) "Chapter 3 The Role of AI in Enhancing Customer Service and Personalization" In: Rahimi, R., Stylos, N., Navarro-López, P.E.M., MBE, P.P.P. & , (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097859-6107

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