Chapter 4 AI in Hospitality and Event Management Enhancing Guest and Attendee Experiences
DOI: 10.23912/9781915097859-6109 | ISBN: 9781915097859 |
Published: June 2025 | Component type: chapter |
Published in: Artificial Intelligence (AI) in Tourism, Hospitality and Events | Parent DOI: 10.23912/9781915097859-5932 |
Abstract
Tourism pioneered digital business processes, introducing online flight and hotel bookings and being a consistent early adopter of new technologies and platforms in the global ICT phenomenon (UNESCO, 2024). Artificial intelligence enhances business customer engagement, involves consumers in the process, and enables service personalization. AI aims to identify customer needs through machine learning, chatbots, and advanced analytics, enriching the overall experience (Insights, 2024). Event tourism as a growth area has expanded enduringly since 2008 (Getz & Page, 2016). Globally, event tourism has seen tremendous changes as a result of technological innovation and improvement (Türkmenda? & Türkmenda?, 2022). Various crises in society (such as health and economic crises) can benefit from the diffusion of innovation theory to advance the field (Dillette & Ponting, 2020). The pandemic boosted the digital transformation of the event industry (Piccioni et al., 2023). Changing consumer wants, needs, and expectations should be analyzed, and innovations that enrich the customer event experience should be researched and introduced to the sector. Staying up to date with the latest developments in the service industry is crucial to maintaining a presence during the digital transition. Using digital technologies allows for the provision of individualized experiences. Using current technology, the secret to developing a compelling tourism offering is to determine the requirements, interests, and preferences of consumers through their online behaviour. Digital technology application aspects affect marketing (Shchokin et al., 2023).
Sample content
Contributors
- Ayse Çelik Yetim, Muğla Sıtkı Koçman University (Author) https://orcid.org/0000-0001-9577-302X
- Necibe Sen, Erzincan Binali Yıldırım University (Author) https://orcid.org/0000-0002-4230-3961
For the source title:
- Roya Rahimi, Reader in Marketing and Leisure Management , University of Wolverhampton, Business School, UK (Editor) https://orcid.org/0000-0001-7520-3273
- Nikolaos Stylos, Associate Professor (Reader) in Marketing and Digital Innovation , University of Bristol, UK (Editor) https://orcid.org/0000-0003-1626-0088
- Professor Eva M. Navarro-López, Full Professor, School of Interactive Games and Media , Golisano College of Computing and Information Sciences, Rochester Institute of Technology, USA (Editor) https://orcid.org/0000-0001-8762-6943
- Professor Prashant Pillai MBE, Pro Vice-Chancellor for Research and Knowledge Exchange, , University of Wolverhampton, UK (Editor) https://orcid.org/0000-0002-5314-5030
Cite as
Yetim & Sen, 2025
Yetim, A.. & Sen, N. (2025) "Chapter 4 AI in Hospitality and Event Management Enhancing Guest and Attendee Experiences" In: Rahimi, R., Stylos, N., Navarro-López, P.E.M., MBE, P.P.P. & , (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097859-6109
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