Chapter 8 Artificial Intelligence and Holo Tourism An Example of Digital Transformation in the Experience Economy
DOI: 10.23912/9781915097859-6117 | ISBN: 9781915097859 |
Published: June 2025 | Component type: chapter |
Published in: Artificial Intelligence (AI) in Tourism, Hospitality and Events | Parent DOI: 10.23912/9781915097859-5932 |
Abstract
The tourism industry has undergone a fundamental transformation over the past few decades, shifting from a service-based model to an experience driven economy. As theorized by Pine and Gilmore (2011), the Experience Economy emphasizes creating immersive, memorable, and personalized consumer engagements. This paradigm shift has been significantly influenced by advancements in digital technology, particularly Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and the emerging concept of holo-tourism (Kim & Hall, 2020; Buhalis & Sinarta, 2019). AI has become a cornerstone of modern tourism, enhancing efficiency, personalization, and customer satisfaction. AI-driven applications such as intelligent recommendation systems, sentiment analysis, and dynamic pricing algorithms have revolutionized the way tourists interact with destinations (Stankov & Gretzel, 2020). With increasing digitalization, AI has facilitated real-time and predictive analytics, enabling businesses to anticipate traveler behaviors and tailor experiences accordingly (Tussyadiah, 2020).
Sample content
Contributors
- Büsra Kaya, Ankara Hacı Bayram Veli University (Author) https://orcid.org/0000-0002-6133-7518
- Sinan Baran Bayar, Cappadocia University (Author) https://orcid.org/0000-0002-3039-3162
- Cihan Cobanoglu, Virscend University (Author) https://orcid.org/0000-0001-9556-6223
For the source title:
- Roya Rahimi, Reader in Marketing and Leisure Management , University of Wolverhampton, Business School, UK (Editor) https://orcid.org/0000-0001-7520-3273
- Nikolaos Stylos, Associate Professor (Reader) in Marketing and Digital Innovation , University of Bristol, UK (Editor) https://orcid.org/0000-0003-1626-0088
- Professor Eva M. Navarro-López, Full Professor, School of Interactive Games and Media , Golisano College of Computing and Information Sciences, Rochester Institute of Technology, USA (Editor) https://orcid.org/0000-0001-8762-6943
- Professor Prashant Pillai MBE, Pro Vice-Chancellor for Research and Knowledge Exchange, , University of Wolverhampton, UK (Editor) https://orcid.org/0000-0002-5314-5030
Cite as
Kaya, Bayar & Cobanoglu, 2025
Kaya, B., Bayar, S.B. & Cobanoglu, C. (2025) "Chapter 8 Artificial Intelligence and Holo Tourism An Example of Digital Transformation in the Experience Economy" In: Rahimi, R., Stylos, N., Navarro-López, P.E.M., MBE, P.P.P. & , (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097859-6117
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