Chapter 9 The Future of Hospitality AI’s Role in Event Management
DOI: 10.23912/9781915097859-6119 | ISBN: 9781915097859 |
Published: June 2025 | Component type: chapter |
Published in: Artificial Intelligence (AI) in Tourism, Hospitality and Events | Parent DOI: 10.23912/9781915097859-5932 |
Abstract
AI is the imitation of human intelligence by machines, and it has become ubiquitous in the past decade. AI is penetrating the business operations of resource utilisation and optimisation logistics, and revolutionising decisionmaking processes (Dwivedi et al., 2021). AI is a technology which operation managers can use to make their procedures leaner and more cost-effective. With the world moving towards data-driven capability, organisations are leveraging AI-enabled analytics tools in their quest to improve decision-making (Hasan et al., 2025). These technologies deploy robust algorithms with machine learning techniques to process large data sets to garner valuable insights and provide more accurate plans of action, and can improve the efficiency with which profits are gained with respect to operating costs The profitability of any business or investment relies on operational efficiency. This is because the entity can earn more revenue or income at the same cost or at a lower cost relative to the alternative (Akinsulire et al., 2024). AI and human-robot collaboration (HRC) can be considered key enablers of organisational operational excellence.
Sample content
Contributors
- Sima R. Kaçmaz, Eastern Mediterranean University (Author)
For the source title:
- Roya Rahimi, Reader in Marketing and Leisure Management , University of Wolverhampton, Business School, UK (Editor) https://orcid.org/0000-0001-7520-3273
- Nikolaos Stylos, Associate Professor (Reader) in Marketing and Digital Innovation , University of Bristol, UK (Editor) https://orcid.org/0000-0003-1626-0088
- Professor Eva M. Navarro-López, Full Professor, School of Interactive Games and Media , Golisano College of Computing and Information Sciences, Rochester Institute of Technology, USA (Editor) https://orcid.org/0000-0001-8762-6943
- Professor Prashant Pillai MBE, Pro Vice-Chancellor for Research and Knowledge Exchange, , University of Wolverhampton, UK (Editor) https://orcid.org/0000-0002-5314-5030
Cite as
Kaçmaz, 2025
Kaçmaz, S.R. (2025) "Chapter 9 The Future of Hospitality AI’s Role in Event Management" In: Rahimi, R., Stylos, N., Navarro-López, P.E.M., MBE, P.P.P. & , (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097859-6119
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