Marketing Communications 2nd edition
DOI: 10.23912/Hardback-5790 | ISBN: Hardback |
Published: December 2024 | Component type: book |
Abstract
Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Contributors
- Babak Taheri, Full Professor, Department of Hospitality, Hotel Management & Tourism, Texas A&M University, USA (Editor) 0000-0002-0912-9949
- Hamid Shaker, Senior Lecturer at Nottingham Business School, Nottingham Trent University, UK (Editor)
Cite as
Taheri & Shaker, 2024
Taheri, B. & Shaker, H. (2024) Marketing Communications 2nd edition. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/Hardback-5790
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