Business Event Legacies

“From an industry perspective, we highly recommend Business Event Legacies for the insights it provides into what will likely remain the top priority for the business events sector for some time to come.”
From the foreword by Rod Cameron, Executive Director, Joint Meetings Industry Council

“Conferences are the soft power assets that allow us to sell [our destination] to the world and, following the global pandemic, this is now more important than ever.”
Lyn Lewis-Smith, CEO, Business Events Sydney, Australia

“…a great resource for anyone who wants to continue to promote the value of the business events industry, or who simply wants to understand the greater potential and legacies events can bring…”
Tracy Halliwell MBE, Director of Tourism, Conventions & Major Events, London & Partners, UK

“…an invaluable source of insight into best practice for the business events industry. …[it]will educate and inspire current and future industry leaders and practitioners.”
Geoff Donaghy, CEO, ICC Sydney, Group Director of Convention Centres (Asia Pacific) for ASM Global

Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies, this book explores how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies.

Business Event Legacies: Global industry case studies provides:

• A comprehensive range of documented business event legacies available
• A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden.
• Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government.
• Information/understandings crucial for educating future business event professionals
• Suggestions for advances in business events education and a future research agenda.

Based on robust research framed by the authors’ deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.


Publication: Nov 2021