Entrepreneurship in Hospitality and Tourism 2nd edition

A global perspective

Levent Altinay, Anna Farmaki, Zaid Alrawadieh

ISBN: Hardback: 9781917433044 Paperback: 9781917433037 eBook: 9781917433051
DOI: 10.23912/Hardback-5841

About this book | Table of contents | About the authors | Buy now

Discusses the social and cultural dimensions of entrepreneurship;
Includes case studies from a wide range of Hospitality and Tourism sectors;
Industry perspectives and examples included to contextualise the theory.

Entrepreneurship in Hospitality and Tourism: a global perspective second edition provides a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship.

Fully informed by the latest research, it incorporates:

different country contexts;
the social and cultural dimensions of entrepreneurship;
case studies from a wide range of Hospitality and Tourism sectors;
industry perspectives and examples included.

Publication: May 2025

Introduction
Entrepreneurs
Chapter 1: Entrepreneurship in the tourism industry: Personality traits and entrepreneurial intentions (Mehmet Bagis)
Chapter 2: Culture and entrepreneurship (Eda Gurel and Levent Altinay)
Chapter 3: Social entrepreneurs: an important, but often overlooked, type of tourism entrepreneur (Ziene Mottiar)

Entrepreneurship and the Environment
Chapter 4: Institutions and entrepreneurship (Mehmet Bagis)
Chapter 5: Exploring the theoretical landscape of entrepreneurial networks: Cultural and gender perspectives (Ainur Kenebayeva and Gainiya Tazhina)
Chapter 6: Entrepreneurship as a process (Levent Altinay, Ainur Kenebayeva, Armiyash Nurmagambetova and Maureen Brookes)

Constrained Entrepreneurship
Chapter 7: Constrained entrepreneurship: South Asian Rerstaurants in the UK (Trevor Jones and Monder Ram)
Chapter 8: Inclusive entrepreneurship (Emma O’Brien)
Chapter 9: Ethnic minority entrepreneurship (Anna Farmaki and Levent Altinay)

Entrepreneurship Strategies
Chapter 10: Marketing strategies of SMEs in hospitality and tourism: An entrepreneurial perspective (Tu?ba ?en Küpeli and Metin Kozak)
Chapter 11: Marketing strategies for SMEs in the tourism and hospitality sector (Lisa Harkness)
Chapter 12: Human Resource Management in SMEs in hospitality and tourism (Hasan Evrim Arici)
Chapter 13: Making social enterprises sustainable: the role of social media and social innovation (Mert Gürlek and ?lker K?l?ç)

Entrepreneurship and Future
Chapter 14: Tourism and hospitality entrepreneurship for sustainable development (Punita Bhatt and Chandra Kant Upadhya)
Chapter 15: How Will Small Businesses Survive? Artificial intelligence and the future of small businesses (Raziye Nevzat and Ava Kaboli)
Chapter 16: AI and entrepreneurship in tourism and hospitality (Stanislav Ivanov, Faruk Seyito?lu, Aarni Tuomi and Craig Webster)

Conclusion

About the authors

Levent Altinay is Professor of Strategy and Business Development, Research Area Leader for Oxford School of Hospitality Management, Oxford Brookes University, UK. Anna Farmaki is an Assistant Professor in Tourism Management at the Department of Hotel and Tourism Management at the Cyprus University of Technology. Zaid Alrawadieh is a Senior Lecturer in Hospitality and Tourism Operations for Oxford Brookes University.