Entrepreneurship in Hospitality and Tourism 2nd edition

A global perspective

Levent Altinay, Anna Farmaki, Zaid Alrawadieh

ISBN: Hardback: 9781917433044 Paperback: 9781917433037 eBook: 9781917433051
DOI: 10.23912/Hardback-5841

About this book | Table of contents | About the authors | Buy now

Discusses the social and cultural dimensions of entrepreneurship;
Includes case studies from a wide range of Hospitality and Tourism sectors;
Industry perspectives and examples included to contextualise the theory.

Entrepreneurship in Hospitality and Tourism: a global perspective second edition provides a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship.

Fully informed by the latest research, it incorporates:

different country contexts;
the social and cultural dimensions of entrepreneurship;
case studies from a wide range of Hospitality and Tourism sectors;
industry perspectives and examples included.

Publication: April 2025

Introduction; Part 1 : Entrepreneurs ; Ch 1Personality Traits and Entrepreneurial Intentions (Bagis); Ch 2 Culture and Entrepreneurship (Gürel); Ch 3 Social Entrepreneurs: an important, but often overlooked, type of tourism entrepreneur (Mottiar) ; Part 2 : Entrepreneurship and the Environment ; Ch 4 Institutional environment and Entrepreneurship (Bagis); Ch 5 Exploring the Theoretical Landscape of Entrepreneurial Networks: Cultural and Gender Perspectives (Kenebayeva & Tazhina) ; Ch 6 Make the investor fall in love. Keys to obtain a high NPS in crowdlending companies (Ribeiro-Navarrete, Jurgen and Ribeiro Soriano); Part 3: Constrained Entrepreneurship ; Ch 7 Constrained Entrepreneurship: South Asian Restaurants in the UK (Ram); Ch 8 Inclusive Entrepreneurship (O'Brien, Farmaki, Altinay); Part 4: Entrepreneurship Strategies; Ch 9 Marketing strategies of SMEs in hospitality and tourism: An entrepreneurial perspective(?en-Küpeli & Kozak); Ch 9 AI and entrepreneurship in tourism and hospitality (Ivanov); Ch 10 Human Resource Management in SMEs in the Hospitality and Tourism Industry (Arici); Ch 11 Making social enterprises sustainable: the role of social media and social innovation (Gürlek & K?l?ç); Ch 12 Marketing Strategies for SMEs in the Tourism and Hospitality Sector (Harkness, McCamley & Gilmore); Part 5: Entrepreneurship and Future; Ch 13 Social Entrepreneurship for sustainable development in Hospitality and Tourism (Bhatt & Upadhya); Ch 14 How Will Small Businesses Survive? Artificial Intelligence and the Future of Small Businesses (Nevzat & Kaboli); Conclusion; Index

About the authors

Levent Altinay is Professor of Strategy and Business Development, Research Area Leader for Oxford School of Hospitality Management, Oxford Brookes University, UK. Anna Farmaki is an Assistant Professor in Tourism Management at the Department of Hotel and Tourism Management at the Cyprus University of Technology. Zaid Alrawadieh is a Senior Lecturer in Hospitality and Tourism Operations for Oxford Brookes University.