Virtual Events Management
Theory and Methods for Event Management and Tourism
Tim Brown, Claire Drakeley
ISBN: 978-1-915097-03-3 HBK; 978-1-915097-04-0 PBK; 978-1-915097-05-7 eBook
DOI: 10.23912/978-1-915097-03-3-4967
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Virtual Events Management: Theory and Methods for Event Management and Tourism is a unique text in that it is the first academic textbook to examine events from an online perspective and the various connotations of this virtual, hybrid, augmented and virtual realities, and more recently within the metaverse.
This book aims to help event professionals and students (both current and aspiring) to understand what virtual and hybrid events are, how they can be designed and managed, how they can be created to enhance the event experience, and how to reduce the likelihood of failure, as well as the potential future directions of events.
With international case studies and contributions from an international team of experts, it examines:
*What are virtual and hybrid events?
*How can we make virtual event experiences meaningful and engaging?
*What are the benefits of virtual events?
*What are the challenges of virtual events?
*What is the metaverse and what role will this play in the future of events?
Written in a clear and user-friendly style, each chapter has a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding 'what we have learned' feature to finish. Each chapter is designed to explore different aspects of virtual events and how we can develop our knowledge and understanding to enable us to create positive event experiences within this new virtual arena.
Publication: August 2023
This book aims to help event professionals and students (both current and aspiring) to understand what virtual and hybrid events are, how they can be designed and managed, how they can be created to enhance the event experience, and how to reduce the likelihood of failure, as well as the potential future directions of events.
With international case studies and contributions from an international team of experts, it examines:
*What are virtual and hybrid events?
*How can we make virtual event experiences meaningful and engaging?
*What are the benefits of virtual events?
*What are the challenges of virtual events?
*What is the metaverse and what role will this play in the future of events?
Written in a clear and user-friendly style, each chapter has a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding 'what we have learned' feature to finish. Each chapter is designed to explore different aspects of virtual events and how we can develop our knowledge and understanding to enable us to create positive event experiences within this new virtual arena.
Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world.
With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, Principal, Leisure Insights Consultancy, Leeds, UK.
With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, Principal, Leisure Insights Consultancy, Leeds, UK.
Publication: August 2023
Table of contents
PrefaceCh 1 From pixels to possibilities: Innovations within virtual and hybrid events (Tim Brown and Claire Drakeley)
Part 1: Planning and Delivery of Virtual Events
Ch 2 Planning and managing a virtual event (Burcin Kalabay Hatipoglu and Karin Elgin-Nijhuis)
Ch 3 Considering the benefits and limitations of virtual and hybrid events (Dewi Jaimangal-Jones and Karen Davies)
Ch 4 Steadying the ship: Designing and delivering a hybrid conference (Brendon Knott and Ubaldino Couto)
Ch 5 Virtually green: Sustainability within virtual and hybrid events (Gozde Turktarhan)
Part 2: The Virtual Event Experience
Ch 6 Is anybody there? The importance of social interactions at virtual events (Montira Intason)
Ch 7 Enhancing virtual event experiences through short video marketing (Danni Zheng, Balgen Oraltay and Zizhuo Wang)
Ch 8 The virtual event experience: Exploring the potential of Zwift (Adrian Devine, Frances Devine, Amy Burns and Garry Nugent)
Ch 9 Liveness 4.0: A new paradigm for accessible performances at music festivals (Adrian Bossey)
Part 3: Events and the metaverse
Ch 10 Understanding the metaverse and its potential for events (Anna Para and Nicole Stuber-Berries)
Ch 11 Events in the metaverse (Jonathan Sibley and Alasdair Swenson)
Ch 12 Metaverse events: Experiences, engagement and sustainability (Shellie Kark and Smita Singh)
Ch 13 Events and the metaverse: A DARQ Future? (Matt Frew, Theofilos Tzanidis and Jenny Flinn)
Part 4: Future Developments for Events
Ch 14 The future of the events industry (Peter Vlachos)
Ch 15 Lessons learned and looking ahead: The potential of virtual and hybrid events (Tim Brown and Claire Drakeley)
Index
Table of contents
PrefaceCh 1 From pixels to possibilities: Innovations within virtual and hybrid events (Tim Brown and Claire Drakeley)
Part 1: Planning and Delivery of Virtual Events
Ch 2 Planning and managing a virtual event (Burcin Kalabay Hatipoglu and Karin Elgin-Nijhuis)
Ch 3 Considering the benefits and limitations of virtual and hybrid events (Dewi Jaimangal-Jones and Karen Davies)
Ch 4 Steadying the ship: Designing and delivering a hybrid conference (Brendon Knott and Ubaldino Couto)
Ch 5 Virtually green: Sustainability within virtual and hybrid events (Gozde Turktarhan)
Part 2: The Virtual Event Experience
Ch 6 Is anybody there? The importance of social interactions at virtual events (Montira Intason)
Ch 7 Enhancing virtual event experiences through short video marketing (Danni Zheng, Balgen Oraltay and Zizhuo Wang)
Ch 8 The virtual event experience: Exploring the potential of Zwift (Adrian Devine, Frances Devine, Amy Burns and Garry Nugent)
Ch 9 Liveness 4.0: A new paradigm for accessible performances at music festivals (Adrian Bossey)
Part 3: Events and the metaverse
Ch 10 Understanding the metaverse and its potential for events (Anna Para and Nicole Stuber-Berries)
Ch 11 Events in the metaverse (Jonathan Sibley and Alasdair Swenson)
Ch 12 Metaverse events: Experiences, engagement and sustainability (Shellie Kark and Smita Singh)
Ch 13 Events and the metaverse: A DARQ Future? (Matt Frew, Theofilos Tzanidis and Jenny Flinn)
Part 4: Future Developments for Events
Ch 14 The future of the events industry (Peter Vlachos)
Ch 15 Lessons learned and looking ahead: The potential of virtual and hybrid events (Tim Brown and Claire Drakeley)
Index
About the authors
Tim Brown is Programme Leader and Senior Lecturer for Events Management for Chester Business School, University of Chester, UK. Claire Drakeley is Programme Leader for the BA(Hons) Events Management course at the University of Northampton, UK.Table of contents
PrefaceCh 1 From pixels to possibilities: Innovations within virtual and hybrid events (Tim Brown and Claire Drakeley)
Part 1: Planning and Delivery of Virtual Events
Ch 2 Planning and managing a virtual event (Burcin Kalabay Hatipoglu and Karin Elgin-Nijhuis)
Ch 3 Considering the benefits and limitations of virtual and hybrid events (Dewi Jaimangal-Jones and Karen Davies)
Ch 4 Steadying the ship: Designing and delivering a hybrid conference (Brendon Knott and Ubaldino Couto)
Ch 5 Virtually green: Sustainability within virtual and hybrid events (Gozde Turktarhan)
Part 2: The Virtual Event Experience
Ch 6 Is anybody there? The importance of social interactions at virtual events (Montira Intason)
Ch 7 Enhancing virtual event experiences through short video marketing (Danni Zheng, Balgen Oraltay and Zizhuo Wang)
Ch 8 The virtual event experience: Exploring the potential of Zwift (Adrian Devine, Frances Devine, Amy Burns and Garry Nugent)
Ch 9 Liveness 4.0: A new paradigm for accessible performances at music festivals (Adrian Bossey)
Part 3: Events and the metaverse
Ch 10 Understanding the metaverse and its potential for events (Anna Para and Nicole Stuber-Berries)
Ch 11 Events in the metaverse (Jonathan Sibley and Alasdair Swenson)
Ch 12 Metaverse events: Experiences, engagement and sustainability (Shellie Kark and Smita Singh)
Ch 13 Events and the metaverse: A DARQ Future? (Matt Frew, Theofilos Tzanidis and Jenny Flinn)
Part 4: Future Developments for Events
Ch 14 The future of the events industry (Peter Vlachos)
Ch 15 Lessons learned and looking ahead: The potential of virtual and hybrid events (Tim Brown and Claire Drakeley)
Index
About the authors
Tim Brown is Programme Leader and Senior Lecturer for Events Management for Chester Business School, University of Chester, UK. Claire Drakeley is Programme Leader for the BA(Hons) Events Management course at the University of Northampton, UK.Sample files
Cover, Contents, Preface and Authors.pdfChapter 1.pdf
Chapter 2.pdf
Chapter 3.pdf
Chapter 4.pdf
Chapter 5.pdf
Chapter 6.pdf
Chapter 7.pdf
Chapter 8.pdf
Chapter 9.pdf
Chapter 10.pdf
Chapter 11.pdf
Chapter 12.pdf