Reimagining and Reshaping Events

Theoretical and practical perspectives

Jeffrey Wrathall, Effie Steriopoulos

ISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBook
DOI: 10.23912/9781911635871-4918

About this book | Table of contents | About the authors | Sample files | Buy now

"The authors of this wide-ranging and eminently readable book have truly excelled themselves in producing a text which simultaneously manages to inform readers and inspire them by capturing all the excitement and dynamism of the events industry. Its focus on the importance of events experience and design is timely in this post-Covid era, and even chapters on potentially â€˜dryâ€™ topics such as budgeting and financial strategy are written in an engaging and authoritative manner. Students will find themselves very well-equipped for the reality of a career in events by their reading of this comprehensive book, but even those who have been employed in the industry for a number of years could benefit from the numerous useful checklists and original ideas it contains."
Dr Rob Davidson, Managing Director, MICE Knowledge, UK

â€œWhat a relevant, practical and refreshing read it is for anyone working, or wanting to learn in the event management industry. As a fellow Event Management lecturer in higher education, coupled with having my own event management business, FINALLY we have some practical, relevant literature practical to events and event management on the road to recovery from the covid pandemic.â€
Simon McCuskey, Event practitioner and lecturer, Torrens University, Australia

"The chapter on Experience and Event Design provides a contemporary perspective, featuring highly topical issues such as the impact of COVID, virtual and hybrid events, and transformative event experiences. The reader is provided with concise explanations of key theories which are matched with examples, case studies and thinking points, making this a great resource for students and academics."
Dr Eliza Kitchen, Lecturer, Tourism & Events, Flinders University, Australia

â€œGreat book for undergraduate studies in event management with first rate examples on how events have changed and adapted in light of COVID. The addition of industry profiles at the end of each chapter will certainly appeal to students wanting to learn about their future careers. The chapter on Event Budgeting and Financial Health includes plenty of examples and the tables assists students learning about the application of accounting basics into the management of an event.â€
Dr. Sandra Cherro Osorio, Head of Program Bachelor of Hospitality Management/Lecturer, Melbourne Polytechnic, Australia

The events industry is undergoing fundamental change and a move towards online and hybrid strategies. Looking to the near future, while still dealing with the pandemic challenges, the â€˜new normalâ€™ for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices.

Reimagining and Reshaping Events: Theoretical and practical perspectives is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as:

Theoretical concepts and practical approaches to event delivery
Adapting to a changing events landscape utilising technology
The design of meaningful experiences considering the environment and sustainability;
Case study examples focusing on applied contexts
Knowledge advancement based on current industry perspectives
Event practitioner profiles leading the way in the future of events
Stakeholder engagement and the maintenance of practitioner well-being;
Ethical catering choices, environmental and social responsibility;
Key sustainability concepts, evaluation methods and industry trends

Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.
Key learning features in each chapter include:

Learning summaries focusing on key concepts covered;
Short vignettes addressing relevant issues and concepts;
Discussion questions, key fact highlights and learnings from industry leaders in the field
Scenarios and problem solving activities enhancing authentic learning in group collaborative settings

â€¢ End of chapter review questions, workshopping activities, plus further reading and links to websites.

A must-have text, Reimagining and Reshaping Events: Theoretical and practical perspectives is an essential tool for all students, researchers and practitioners of event management.

Jeffrey Wrathall PhD is Senior Lecturer in the Faculty of Higher Education and Course Leader of the Bachelor of Event Management at William Angliss, Melbourne, Australia. Effie Steriopoulos PhD is a Lecturer of Event Management at William Angliss Institute, Melbourne, Australia.

Publication: Jan 2022

Please use url to cite: https://www.goodfellowpublishers.com/academic-publishing.php?promoCode=&partnerID=&content=story&storyID=455

Preface
About the authors
Acknowledgements

Ch 1 An industry transformed and reimagined: Events after COVID-19
The scope of planned events
Careers in the events industry
Industry transformation
Impacts and changes
Industry profile: Sharon Calleja, event sales manager 1

Ch 2 Business development in events
Entrepreneurship in the events industry
Developing an events business model
Event feasibility
Business viability and success
The bidding process
Industry profile: Joe McGrath, International racing expert

Ch 3 Event and experience design
The event experience
Frameworks to guide the design of event experiences
Theming and event design
Designing virtual experiences
Event design and sustainability
Industry profile: Kate Stewart, EBC Advisory

Ch 4 Project management and logistics
Project management perspectives
Developing event project plans
The five phases of project management
Event logistics
Successful online events
Industry profile: Garth Lategan, The Event Network Australia (TENA)

Ch 5 Event budgeting and financial health
The nature and importance of an event budget
The budgeting process
Income strategies
Financial statements
Financial analysis and decision making
Financial health
Industry profile: Nicholas Kalogeropoulos

Ch 6 Event marketing and brand strategy
The scope and nature of event marketing
The marketing process
Event branding and brand strategy
Marketing and communications planning
Event sponsorship
Industry profile: Georgie Stayches, Fetching Events and Communications
Industry profile: Jenny Mitten, Brand strategy and leadership expert

Ch 7 Legal compliance, risk and crisis management
Legal compliance
The concept of risk
The risk management process
Risks and hazards
Crowd behaviour and event security
Industry profile: Leo Gester, risk management and safety expert, grant writer

Ch 8 Hospitality and catering concepts
The event catering process
How can food safety be ensured?
Event menu guidelines
Food wastage
Industry profile: Conan Gomes, event catering expert

Ch 9 Stakeholder engagement and leadership
Leadership and power
Stakeholder analysis
Working with sponsors
Networking and social capital
Industry profile: Grant Gray, Stakeholder relationship management expert

Ch 10 Finding and motivating talent
Employee and volunteer recruitment strategies
Induction
Workplace Health and Safety
Leadership and culture
Industry profile: Annmaree Angelico, expert in human resource management

Ch 11 Sustainability, evaluation and industry trends
The importance of sustainability
The business case for sustainability
The three pillars of sustainability
ISO 20121
Event evaluation frameworks
Adapting to event industry trends
Industry profile: Meegan Jones, event sustainability expert
A final word and reflection by Peter Jones, international event expert

Index

About the authors

Jeffrey Wrathall PhD is an Event Management Lecturer and Course Leader in the Faculty of Higher Education at William Angliss Institute, Melbourne, Australia. Effie Steriopoulos PhD is a Lecturer of Event Management in the Faculty of Higher Education at William Angliss Institute, Melbourne, Australia