Technology and Events
How to create engaging events
Vanessa Martin, Luiz Cazarré
ISBN: 978-1-910158-19-7 hbk; 978-1-910158-25-8 pbk
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As the modern attendee has more access to knowledge and is infinitely more connected, technology has become crucial to enhancing the event experience. Successful use of technology can make an event more incredible, personal, pervasive, tangible and unforgettable and the modern event must engage, connect, interact and stimulate participation in ways that have until now not been possible.
Technology and Events: how to create engaging events explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. In times of full communication where the individuals are on the front line of almost everything, this book provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events.
This book is perfect for those seeking knowledge and a better understanding of how to effectively use technology to engage and connect attendees, sponsors, organizers, and suppliers. By clearly demonstrating how to increase profits and provide attendees with the tools to better interact and participate, it enables organizers to match their audience with the appropriate sponsor and ensure close communication.
Divided into 2 sections Technology and Events looks firstly at the important concepts in the fields of events and technology and then moves on to describe and highlight successful applications and uses of technology in the events market. Fully supported with online tutor resources and up to date links for further reference.
Pub Date: Sept 2016
256 pages
Technology and Events: how to create engaging events explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. In times of full communication where the individuals are on the front line of almost everything, this book provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events.
This book is perfect for those seeking knowledge and a better understanding of how to effectively use technology to engage and connect attendees, sponsors, organizers, and suppliers. By clearly demonstrating how to increase profits and provide attendees with the tools to better interact and participate, it enables organizers to match their audience with the appropriate sponsor and ensure close communication.
Divided into 2 sections Technology and Events looks firstly at the important concepts in the fields of events and technology and then moves on to describe and highlight successful applications and uses of technology in the events market. Fully supported with online tutor resources and up to date links for further reference.
- Studies the evolution of the use of technology within the events industry throughout time;
- Discusses the impact of technology on the events industry today, through real life case studies;
- Identifies and foresees trends that may shape this industry in the near- and long-term future;
- Contains international case studies, testimonials from industry experts and infographics to contextualise, illustrate and highlight key points and theories.
Pub Date: Sept 2016
256 pages
Table of contents
SECTION 1 – UNDERSTANDING EVENTS AND TECHNOLOGYCHAPTER 1 - EVENTS: WHAT THEY ARE AND WHY USE THEM
Concept of event stages: before / during / after
Face-to-face, remote, online and hybrid events
CHAPTER 2 - TECHNOLOGY AND EVENTS
Support / hardware
Communication / software
SECTION 2 – HOW TO CHOOSE AND APPLY TECHNOLOGY INTO YOUR EVENTS: CHAPTER 3 - ORGANIZING THE EVENT (BEFORE)
Integrating technology and strategy: a general management perspective
Modern tools for planning and organizing events
How technology can improve the profitability, sales and communication of events
CHAPTER 4 – THE EVENT: How the use of technology in your event allows: Better understanding about the needs of the attendee
Follow up and prompt reactions to the ongoing event through monitoring the attendees
Networking and information exchange: expanding the possibilities
Great feedback about the impact and relevance of the event
Engagement and connections between attendees, sponsors, organizers and suppliers.
Attendees to interact and have a voice.
Maximize the income from the event, saving time and reducing costs
CHAPTER 5 – WHEN THE EVENT ENDS (AFTER)
Technologies stretching the organizational and economic life cycle of the events.
How to build up and reinforce relationships throughout the event
Technology as an efficient tool for improving the next event
Index
Table of contents
SECTION 1 – UNDERSTANDING EVENTS AND TECHNOLOGYCHAPTER 1 - EVENTS: WHAT THEY ARE AND WHY USE THEM
Concept of event stages: before / during / after
Face-to-face, remote, online and hybrid events
CHAPTER 2 - TECHNOLOGY AND EVENTS
Support / hardware
Communication / software
SECTION 2 – HOW TO CHOOSE AND APPLY TECHNOLOGY INTO YOUR EVENTS: CHAPTER 3 - ORGANIZING THE EVENT (BEFORE)
Integrating technology and strategy: a general management perspective
Modern tools for planning and organizing events
How technology can improve the profitability, sales and communication of events
CHAPTER 4 – THE EVENT: How the use of technology in your event allows: Better understanding about the needs of the attendee
Follow up and prompt reactions to the ongoing event through monitoring the attendees
Networking and information exchange: expanding the possibilities
Great feedback about the impact and relevance of the event
Engagement and connections between attendees, sponsors, organizers and suppliers.
Attendees to interact and have a voice.
Maximize the income from the event, saving time and reducing costs
CHAPTER 5 – WHEN THE EVENT ENDS (AFTER)
Technologies stretching the organizational and economic life cycle of the events.
How to build up and reinforce relationships throughout the event
Technology as an efficient tool for improving the next event
Index
About the authors
Vanessa Martin, Visiting Professor, SEBRAE, BrazilLuiz Cazarre''', marketing consultant and MD of Cazarre Mktcom, Brazil, specialising in social media monitoring for international companies.