Metaverse Marketing and Business Opportunities

There is ongoing research on the importance of the extended realities (XR) of Virtual and Augmented Reality (VR and AR) in the educational environments. XR signifies to all real-and-virtual environments generated by computer graphics and wearables. The metaverse platform is a set of virtual spaces where you can create, produce and explore with other individuals who are not in the same physical space as you.

Metaverse Marketing and Business Opportunities is one of the first books Metaverse and extended realities (XR) that focuses on marketing and managerial implications area of tourism marketing and management, services marketing and urban studies.

It provides a one-stop shop reference point for scholars, students and practitioners and brings state-of-art knowledge on marketing management and related areas (such as digital marketing management) with a new modern perspective within the digital world. Divided into 3 sections, it explores issues such as:

• Metaverse market dynamics: the drivers, opportunities and consumers
• Monetization models in the metaverse marketplaces and the value of virtual and augmented reality
• Developing metaverse new products and services: innovation and new ideas
• Ethics and regulation in the metaverse marketplace

With an experienced team of contributors, each chapter is written in a user friendly style with pedagogic features such as chapter objectives, vignettes and real life case studies, summaries, and annotated reading lists.

Publication: September 2024