Strategy for Tourism 2nd edition

Reviews of the current edition:
“… an invaluable aid for students seeking to understand strategy and its importance for success in tourism. … comprehensive coverage of all facets of strategy and strikes the right balance between theory and practice: A good read."Professor Leo Jago, Professor in Hospitality and Events, Co-Director of the Centre for Research and Enterprise, University of Surrey, UK

“…clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. “Anatolia 22 (2011)

“… this book should be read, regardless of whether one is a lecturer looking for course text or a tourism professional looking for successful business strategies.” International Journal of Contemporary Hospitality Management, Vol. 24 Iss: 2, pp.352 - 353

In today's fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift - a consequence of failure to monitor and respond to the changing external environment. Fully revised and updated, Strategy for Tourism 2nd edition contains:

• Revised cases studies
• Updated data, especially in the areas of the external environment
• New references

This bestselling text uses an international focus to explain strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts, such as organizations, destinations, governments, NGOs and IGOs, as well as for special purposes (e.g. ad- hoc events, sustainability, inclusion, pro-poor). Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering:

• analysis of external factors, including competition, economics and politics;
• choice and evaluation of the strategic plan;
• implementation, managing and monitoring the plan.

Written in a clear, organized and student-friendly style, each chapter features learning objectives, summaries of key journal articles, short illustrative materials, extended case studies, review questions, class activities, chapter summaries and links to relevant websites, plus free access to PowerPoint slides.

Publication and Prices

Pub Date: February 2016
256 pages
Hardback: 978-1-910158-61-6 £75, Euro 96, US$ 120
Paperback: 978-1-910158-62-3 £34.99, Euro 45, US$ 56
EBook: 978-1-910158-63-0 £34.99, Euro 45, US$ 56
A paperback copy is available on inspection to bona fide lecturers - conditions apply.