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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Ahmet Bulent Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOI
Adobe DigitalEditions ebook: €50.00

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. [More]

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