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Textbooks

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Marketing Communications

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

Paperback format: £37.99

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisationâ€™s business objectives. [More]

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Inspection copy request form

Your details

Please choose your inspection book and edition

Course details

Textbooks

Marketing Communications

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

Paperback format: £37.99