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The first textbook and reference work on evaluation specifically for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides the concepts and tools needed for establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. [More]

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Event Evaluation

Donald Getz

ISBN: 9781911396611 HBK; 9781911396659 PBK; 9781911396628 eBook

Paperback Format: USD $60.00