About Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA

Malcolm is Emeritus Professor of Marketing at Cranfield University School of Management, where he was Deputy Director. Formerly Marketing and Sales Director of Canada Dry. He is the author of over forty books, including the bestseller, Marketing Plans - How to Prepare them, How to Use Them. He is Chairman of six companies and works with the operating boards of major companies all over the world.