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Tourism > Tourism Marketing

Forthcoming title

Tourism Marketing: The Experiential Perspective 88 visits

Antonia Correia, Metin Kozak

ISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUB

Explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development.

Forthcoming title

Tourism's Horizon: Travel for the millions 25 visits

Jim Butcher

ISBN: 9781917433495 HBK; 9781917433334 PBK; 9781917433358 PDF; 9781917433365 EPUB

Drawing on the work of internationally renowned scholars and experts, this volume provides a provocative, stimulating and challenging exploration of the future of tourism in the context of growing global mobility, environmental challenges, and social shifts.

Now available for purchase!

International Tourism Futures 2nd edition 205373 visits

The Drivers and Impacts of Change

Clare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Sandra Cherro Osorio, Astrid Nørfelt

ISBN: 9781915097941 PBK; 9781915097958 HBK; 9781915097965 eBook PDF; 9781915097972 eBook EPUB

Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events

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Emerging Trends in Consumer Behaviour in the Service Sector 315045 visits

Saloomeh Tabari, Nazan Colmekcioglu, Wei Chen

ISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook PDF: 9781915097644; ePUB: 9781915097651; DOI: 10.23912/9781915097644-5756

A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

Now available for purchase!

Understanding Tourism 2nd edition 247275 visits

Concepts and Theories

Bob McKercher, Bruce Prideaux

ISBN: 978-1-915097-66-8 hbk; 978-1-915097-67-5 pbk; 978-1-915097-68-2 eBook PDF; ePUB: 9781915097699

Understanding Tourism: Concepts and Theories is a follow-on text to the successful text Tourism Theories: Concepts and Models. Now aimed at a more undergraduate audience, it has been fully revised and updated to reflect current thinking and include new case studies and material on: International tourism and the political economy of tourism The quest for sustainability and the net zero imperative How tourists consume a destination Crisis and resilience in a COVID-adapted world It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking.

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Geography of Tourism: Image, Impacts and Issues 2nd edition 204354 visits

Peter Mason

ISBN: 9781915097477 HBK; 9781915097484 PBK; 9781915097491 eBook

Provides both an awareness of the spatial nature of tourism by means of a geographical perspective, and offers critical analysis of major contemporary geographical themes and issues that relate to tourism.

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 156171 visits

Ahmet Bulent Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOI

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Now available for purchase!

COVID-19 and Travel 193157 visits

Impacts, responses and outcomes

Simon Hudson

ISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBook

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.

Now available for purchase!

Tourism Dynamics 161464 visits

New perspectives and changing directions

Nikolaos Pappas, Anna Farmaki

ISBN: 9781911635932 HBK; 9781911635949 eBook

An edited collection of theoretical and practical insights with a multi-disciplinary and inter-disciplinary approach that offer a platform for critical discussion and examine emergent controversies within the tourism industry including the growth of alternative business models.

Now available for purchase!

Reputation and Image Recovery for the Tourism Industry 301455 visits

Gabby Walters, Judith Mair

ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook

Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation.


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