Marketing > Tourism Case Studies
 | Forthcoming title Marketing Tourism Futures 13647 visitsSustainable Places, Communities and Cultural ExperiencesMetin Kozak, Antonia CorreiaISBN: 9781918901030 HBK; 9781918901047 PBK; 9781918901054 PDF; 9781918901061 EPUBTourism is entering a new era in which success can no longer be measured by visitor numbers alone. Overtourism, seasonality, market instability, climate adaptation, housing pressures and the loss of authenticity are challenging destinations to balance economic opportunity with the wellbeing of the communities that host visitors. |
Marketing Tourism Futures 8898 visitsSustainable Places, Communities, and Cultural ExperiencesISBN: 9781918901030 HBK; 9781918901047 PBK; 9781918901054 PDF; 9781918901061 EPUBTourism is entering a new era in which success can no longer be measured by visitor numbers alone. Overtourism, seasonality, market instability, climate adaptation, housing pressures and the loss of authenticity are challenging destinations to balance economic opportunity with the wellbeing of the communities that host visitors. |
 | Now available for purchase! Emerging Trends in Consumer Behaviour in the Service Sector 629774 visitsSaloomeh Tabari, Nazan Colmekcioglu, Wei ChenISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook PDF: 9781915097644; ePUB: 9781915097651; DOI: 10.23912/9781915097644-5756A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
 | Now available for purchase! The Meaning of Luxury in Tourism, Hospitality and Events 523908 visitsJohn SwarbrookeISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBookExamines the concept of luxury and its meaning across tourism, events and hospitality globally |