Marketing > Management
![]() | Forthcoming title Marketing Planning: Models and Frameworks 47060 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
![]() | Now available for purchase! Fundamentals of Marketing 82300 visitsGeraldine McKay, Paul Hopkinson, Ng Lai HongISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBookIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. |
![]() | Now available for purchase! Research Methods for Business and Management 2nd edn 81546 visitsA guide to writing your dissertationKevin D O'Gorman, Robert MacIntoshISBN: PBK: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all. |
![]() | Now available for purchase! Introducing Management in a Global Context 81073 visitsRobert MacIntosh, Kevin D O'GormanISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making. |
![]() | Now available for purchase! Essentials of Digital Marketing 73858 visitsKathryn Waite, Rodrigo Perez-VegaISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBookAn engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. |
![]() | Now available for purchase! Marketing Communications 51648 visitsAn advertising, promotion and branding perspectiveGeraldine Bell, Babak TaheriISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBookA key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. |