Management
 | The Global Management Series 38921 visits‘The Global Management Series is a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management courses. Backed by lecturer and student resources, each book is clear, concise and practical, and has a thorough pedagogic structure to suit a 12 week semester. |
 | Now available for purchase! Marketing Communications 2nd edition 11028 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |
 | Now available for purchase! Events Management 99713 visitsPrinciples and Practice 4th editionRazaq Raj, Tahir RashidISBN: 9781915097194 PBK; 9781915097217 HBK; 9781915097200 eBookFully revised and updated and includes two new chapters. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management. |
 | Now available for purchase! Reimagining and Reshaping Events 89397 visitsTheoretical and practical perspectivesJeffrey Wrathall, Effie SteriopoulosISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBookA unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. |
 | Now available for purchase! Business Analytics in Context 70284 visitsAn Introduction to MethodologiesGareth WoodsISBN: 9781911635147 Paperback; 9781911635154 E-bookAn engaging and accessible text the covers understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation. |
 | Now available for purchase! Getting Started in Business Law 58689 visitsPaul BatesISBN: 9781911635130 PBK; 9781911635185 eBookAn accessible, concise and inexpensive alternative to currently available textbooks, it covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies. |
 | Forthcoming title Marketing Planning: Models and Frameworks 71906 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! Principles of Sustainable Project Management 94140 visitsMohamed SalamaISBN: 9781911396857 HBK; 9781911396864 PBK; 9781911396871 eBookA unique approach to managing projects by combining the principles of sustainable management theory with the main processes and areas of knowledge in the currently established project management theory, in an applied context. |
 | Now available for purchase! The Story of Hilton Hotels 96694 visits'Little Americas'Barbara CzyzewskaISBN: 9781911396949 HBK; 9781911396956 PBK; 9781911396963 eBookAn informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience. |
 | Now available for purchase! Event Stakeholders 105238 visitsTheory and methods for event management and tourismMathilda van Niekerk, Donald GetzISBN: 9781911396635 HBK; 9781911396666 PBK; 9781911396642 eBookFocuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. |
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