Tourism

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Tourism Marketing: The Experiential Perspective 9284 visits

Antonia Correia, Metin Kozak

ISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUB

Explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development.

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Tourism's Horizon: Travel for the millions 2821 visits

Jim Butcher

ISBN: 9781917433495 HBK; 9781917433334 PBK; 9781917433358 PDF; 9781917433365 EPUB

Drawing on the work of internationally renowned scholars and experts, this volume provides a provocative, stimulating and challenging exploration of the future of tourism in the context of growing global mobility, environmental challenges, and social shifts.

Forthcoming title

Encyclopedia of Event Management and Event Tourism 121558 visits

Vassilios Ziakas, Donald Getz

ISBN: 9781917433594 HBK; 9781917433600 eBook PDF; 9781917433617 eBook EPUB

An essential reference for researchers, practitioners, and students alike - laying the ontological and epistemological groundwork for the continued growth and study of event management and tourism.

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The Cultural Risk Assessment in Events 305435 visits

Achieving Equity, Diversity and Inclusivity

Bernadette Albert, Ruth Dowson, Dan Lomax

ISBN: 9781917433143 Pbk; 9781917433150 Hbk; 9781917433167 eBook PDF; 9781917433174 ePub

Introduces an innovative element of the events process, this book encapsulates practical and theoretical aspects for identifying and assessing the cultural risks that impact events and event spaces. Utilising their ‘pracademic’ expertise, the authors incorporate their decades of experience in events practice.

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Contemporary Issues for Events 342806 visits

Claire Drakeley, Tim Brown

ISBN: 9781915097866 Hbk; 9781915097873 Pbk; 9781917433181 eBook

9781915097866 Hbk; 9781915097873 Pbk; 9781917433181 eBook PDF; 9781917433198 eBook ePUB

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International Tourism Futures 2nd edition 258272 visits

The Drivers and Impacts of Change

Clare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Sandra Cherro Osorio, Astrid Nørfelt

ISBN: 9781915097941 PBK; 9781915097958 HBK; 9781915097965 eBook PDF; 9781915097972 eBook EPUB

Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events

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Entrepreneurship in Hospitality and Tourism 2nd edition 365253 visits

A global perspective

Levent Altinay, Anna Farmaki, Zaid Alrawadieh

ISBN: Hardback: 9781917433044 Paperback: 9781917433037 eBook: 9781917433051

A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship.

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The Dark Side of Events 211551 visits

Navigating Corruption and Risk Management

William O'Toole

ISBN: 9781915097415 HBK; 9781915097996 PBK; 9781915097422 eBook

"A timely and important contribution to the ethical debate surrounding events of all kinds, including business events." Rob Davidson, Managing Director at MICE Knowledge "Such an important book. It is crucial to recognise the “dark side” in order to look for ways to improve.

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Emerging Trends in Consumer Behaviour in the Service Sector 395118 visits

Saloomeh Tabari, Nazan Colmekcioglu, Wei Chen

ISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook PDF: 9781915097644; ePUB: 9781915097651; DOI: 10.23912/9781915097644-5756

A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

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Sustainable Value Creation in Hospitality 2nd edition 389700 visits

Guests on Earth

Elena Cavagnaro

ISBN: 9781915097880 PBK; 9781917433075 HBK; 9781917433082 E-book PDF; 9781917433099 ePUB

Based on theory and practice it takes the student through the key issues focusing on the hospitality industry, particularly the hotel sector. It analyses environmental, economic and social value in the industry, and what can be done to maximise the good for all the stakeholders in the long term.

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