Communication
Forthcoming title Marketing Communications 2nd edition 9037 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |
Now available for purchase! Event Communication 114512 visitsTheory and Methods for Event Management and TourismBarbara MazzaISBN: 9781915097538 HBK; 9781915097545 PBK; 9781915097552 eBookEffective communication is vital in event management. '''Event Communication: Theory and Methods for Event Management''' focuses attention on communication studies as applied to Event Management, through the whole event management process. |