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Communication

Forthcoming title

Marketing Communications 2nd edition 9143 visits

An advertising, promotion and brand perspective

Babak Taheri, Hamid Shaker

ISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989

Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Now available for purchase!

Event Communication 114799 visits

Theory and Methods for Event Management and Tourism

Barbara Mazza

ISBN: 9781915097538 HBK; 9781915097545 PBK; 9781915097552 eBook

Effective communication is vital in event management. '''Event Communication: Theory and Methods for Event Management''' focuses attention on communication studies as applied to Event Management, through the whole event management process.


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