marketing strategies
 | Now available for purchase! Marketing Communications 2nd edition 25712 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |
 | Now available for purchase! Emerging Trends in Consumer Behaviour in the Service Sector 101322 visitsSaloomeh Tabari, Nazan Colmekcioglu, Wei ChenISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook: 9781915097644 DOI: 10.23912/Hardback-5756A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
 | Forthcoming title Metaverse Marketing and Business Opportunities 54361 visitsBabak Taheri, Suresh Malodia, Endrit KromidhaISBN: 9781915097804 HBK; 9781915097903 eBookA one-stop shop reference point for scholars, students and practitioners and brings state-of-art knowledge on marketing management and related areas (such as digital marketing management) with a new modern perspective within the digital world. |
 | Now available for purchase! Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 78302 visitsAhmet Bulent Ozturk, Murat HancerISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOIInvestigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. |
 | Forthcoming title Marketing Planning: Models and Frameworks 82710 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! Marketing Navigation 68808 visitsHow to keep your marketing plan on course to implementation successEdmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSAISBN: 9781908999238 HB; 9781908999245 PBDraws upon fresh research, new technology and decades of experience to help marketers improve their chances of success |
 | Now available for purchase! Business Marketing: The Theory and Practice of B2B 135149 visitsChris Fill, Fill Associates with Scot McKee, BirddogISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBookBusiness Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text |
 | Now available for purchase! The Busy Manager's Guide to Marketing 87430 visitsBill DonaldsonISBN: 978-1-906884-06-2'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. |
 | Now available for purchase! Sustainable and Collaborative Tourism in a Digital World 46411 visitsAlain Decrop, Antonia Correia, Alan Fyall, Metin KozakISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBookPresents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. |