marketing objectives
 | Now available for purchase! Marketing Communications 2nd edition 16315 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |
 | Forthcoming title Marketing Planning: Models and Frameworks 76435 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! Tourism and Demography 153218 visitsIan Yeoman, Cathy Hsu, Karen Smith, Sandra WatsonISBN: 978-1-906884-15-4Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future |
 | Now available for purchase! The Busy Manager's Guide to Marketing 83043 visitsBill DonaldsonISBN: 978-1-906884-06-2'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. |