marketing plan
 | Now available for purchase! Marketing Communications 2nd edition 37509 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |
 | Forthcoming title Marketing Planning: Models and Frameworks 91724 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! Marketing Navigation 73143 visitsHow to keep your marketing plan on course to implementation successEdmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSAISBN: 9781908999238 HB; 9781908999245 PBDraws upon fresh research, new technology and decades of experience to help marketers improve their chances of success |
 | Now available for purchase! The Busy Manager's Guide to Marketing 91355 visitsBill DonaldsonISBN: 978-1-906884-06-2'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. |
 | Forthcoming title Customer Service for Hospitality and Tourism 4th edition 398 visitsSimon Hudson, Louise HudsonISBN: HBK: 9781917433112; PBK:9781917433105; EBOOK: 9781917433129The fourth edition of this book – like those before - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services. |