B2B brand communications have changed little in the last 25 years, until now. Creative B2B Branding (No, Really), combines experience, insight, anecdote, observation and example to demonstrate how businesses

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues.