Special Interest Marketing
![]() | Now available for purchase! Emerging Trends in Consumer Behaviour in the Service Sector 38448 visitsSaloomeh Tabari, Nazan Colmekcioglu, Wei ChenISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook: 9781915097644 DOI: 10.23912/Hardback-5756A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
![]() | Now available for purchase! Marketing Navigation 49209 visitsHow to keep your marketing plan on course to implementation successEdmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSAISBN: 9781908999238 HB; 9781908999245 PBDraws upon fresh research, new technology and decades of experience to help marketers improve their chances of success |
![]() | Now available for purchase! Marketing and Designing the Tourist Experience 94628 visitsIsabelle Frochot, Wided BatatISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbkThe topic of 'experience' is becoming central to a proper and full unde |
![]() | Now available for purchase! Music, Markets and Consumption 107619 visitsDaragh O\'Reilly, Larsen Gretchen, Krzysztof KubackiISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBookA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories |
![]() | Now available for purchase! Business Marketing: The Theory and Practice of B2B 101822 visitsChris Fill, Fill Associates with Scot McKee, BirddogISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBookBusiness Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text |
![]() | Now available for purchase! Principles of Ecology and Management 104083 visitsInternational Challenges for Future PractitionersAlan SitkinISBN: 978-1-906884-43-7 hbk; 978-1-906884-23-9 pbkAn environmental business book written by a business school professor for business school students. |
![]() | Now available for purchase! The Busy Manager's Guide to Marketing 66047 visitsBill DonaldsonISBN: 978-1-906884-06-2'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. |
![]() | Now available for purchase! Conducting Research with Children and Adolescents 65444 visitsDesign, Methods and Empirical CasesJulie TinsonISBN: 978-1-906884-02-4This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues. |