Global Management Series (GMS)
 | Now available for purchase! Fundamentals of Marketing 118345 visitsGeraldine McKay, Paul Hopkinson, Ng Lai HongISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBookIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. |
 | Now available for purchase! Enterprise and its Business Environment 93902 visitsNorin Arshed, Julie McFarlane, Robert MacIntoshISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBookA clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live. |
 | Now available for purchase! Enterprise: Concepts and Issues 92236 visitsNorin Arshed, Mike DansonISBN: 978-1-910158-75-3 HBK; 978-1-910158-76-0 PBK; 978-1-910158-77-7 eBookVia different dimensions and with international case studies, it explains how entrepreneurship is being applied across the economy. |
 | Now available for purchase! Research Methods for Business and Management 2nd edn 114964 visitsA guide to writing your dissertationKevin D O'Gorman, Robert MacIntoshISBN: PBK: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all. |
 | Now available for purchase! Introducing Management in a Global Context 114853 visitsRobert MacIntosh, Kevin D O'GormanISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making. |
 | Now available for purchase! Essentials of Digital Marketing 107397 visitsKathryn Waite, Rodrigo Perez-VegaISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBookAn engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. |
 | Now available for purchase! Marketing Communications 81509 visitsAn advertising, promotion and branding perspectiveGeraldine Bell, Babak TaheriISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBookA key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. |
 | Now available for purchase! Commercial Law in a Global Context 81883 visitsISBN: 978-1-911396-1-23 HBK; 978-1-911396-1-30 PBK; 978-1-911396-1-47 eBookThe law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of criminal law and damages claims where harm results to the public. |
 | Now available for purchase! Research Methods for Accounting and Finance 70467 visitsAudrey Paterson, David Leung, William Jackson, Robert MacIntosh, Kevin D O'GormanISBN: 978-1-910158-88-3 HBK; 978-1-910158-89-0 PBK; 978-1-910158-90-6 eBook"This book is very accessible due to its broad perspective and practical approach. ...a clear overview of the sequence of steps that need to be taken in order to complete a dissertation project." International Journal of Accounting 52 (2017) 297–298
Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. |
 | Now available for purchase! Project Management 73477 visitsAmos Haniff, Mohamed SalamaISBN: 9781911396031 hbk; 9781911396048 pbk; 9781911396055 eBookProvides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples. |