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 | Now available for purchase! Event Communication 120806 visitsTheory and Methods for Event Management and TourismBarbara MazzaISBN: 9781915097538 HBK; 9781915097545 PBK; 9781915097552 eBookEffective communication is vital in event management. '''Event Communication: Theory and Methods for Event Management''' focuses attention on communication studies as applied to Event Management, through the whole event management process. |
 | Now available for purchase! Events Mismanagement 72718 visitsLearning from failureTim Brown, Phil Higson, Lindsey GastonISBN: 9781915097101 HBK; 9781915097118 PBK; 9781915097125 eBookThis text looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. |
 | Now available for purchase! Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 69467 visitsAntonia Correia, Alan Fyall, Metin KozakISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBookThis edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. |