This comprehensive textbook provides an in-depth exploration of artificial intelligence (AI) and its transformative impact on the hospitality and tourism sectors. Focusing on digital innovation, emerging trends, and responsible enterprise, it equips students with the knowledge and practical insights needed to navigate the evolving service industries shaped by AI technologies.

Drawing on the work of internationally renowned scholars and experts, this volume provides a provocative, stimulating and challenging exploration of the future of tourism in the context of growing global mobility, environmental challenges, and social shifts.

Provides in-depth insights, practical examples and best practices in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry.