case studies
 | Forthcoming title Unpacking Hospitality Work Realities 25702 visitsInsights and Advocacy from the Global Hospitality Research AllianceDeirdre Curran, Anastasios HadjisolomouISBN: 9781917433204 HBK; 9781917433211 eBOOKThis volume provides evidence-based insights and discussions on today’s workplace realities in the hospitality industry. It uses comparative perspectives and insights from international case studies to illustrate what is wrong, what needs to change, and how change can best be implemented to ensure fair work in hospitality. |
 | Forthcoming title Artificial Intelligence (AI) in Tourism, Hospitality and Events 498 visitsRevolutionising ExperiencesRoya Rahimi, Nikolaos Stylos, Eva M. Navarro-López, Prashant PillaiISBN: 9781915097859 HBK; 9781915097842 PBK; 9781911635529 eBookProvides in-depth insights, practical examples and best practices in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. |
 | Forthcoming title Metaverse Marketing and Business Opportunities 60603 visitsBabak Taheri, Suresh Malodia, Endrit KromidhaISBN: 9781915097804 HBK; 9781915097903 eBookA one-stop shop reference point for scholars, students and practitioners and brings state-of-art knowledge on marketing management and related areas (such as digital marketing management) with a new modern perspective within the digital world. |
 | Forthcoming title Customer Service for Hospitality and Tourism 4th edition 397 visitsSimon Hudson, Louise HudsonISBN: HBK: 9781917433112; PBK:9781917433105; EBOOK: 9781917433129The fourth edition of this book – like those before - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services. |
 | Now available for purchase! Cases For Event Management and Event Tourism 82231 visitsVassilios Ziakas, Donald GetzISBN: 978-1-915097-34-7 hbk; 978-1-915097-36-1 pbk; 978-1-915097-35-4 eBookA must have collection for all those studying and teaching event management and event tourism. |