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Events Management

Principles and Practice 4th edition

Razaq Raj, Tahir Rashid

ISBN: 9781915097194 PBK; 9781915097217 HBK; 9781915097200 eBook


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  • Focuses on concepts, theories and practicalities of event management with clear explanations and minimum jargon.
  • Enables readers to have a comprehensive overview and knowledge of events mamangment using international case studies to contextualise the theory and bring the learning to life.
  • Pedagogic features include chapter objectives, discussion questions, case studies, clear informative diagrams plus online resources and case studies.

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas:

  • Concepts and Management: including entrepreneurship and human resource issues
  • Finance and Law: including costing, project management and risk management
  • Marketing and Media: including social media, multimedia technology, sponsorship and PR
  • Preparation and Operation: including logistics, design, crowd control and conventions
  • Events and Beyond: including sustainability, impacts, legacies and issues for the future of events

Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

About the Authors:
Dr Razaq Raj is Principal Lecturer for Research and Enterprise in Leeds Business School, Leeds Beckett University, UK.
Dr Tahir Rashid is Associate Dean International & DBA Director at Salford Business School, University of Salford, UK.

Publication: March 2022

Table of contents

Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index

Table of contents

Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index

About the authors

Dr Razaq Raj is Principal Lecturer for Research and Enterprise in Leeds Business School, Leeds Beckett University, UK.
Dr Tahir Rashid is Associate Dean International & DBA Director at Salford Business School, University of Salford, UK.

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