Now available for purchase!
ISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBook
Paperback format: £36.99
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. [More]
Click here to order a downloadable ebook inspection copy of this book.
Click here to see all our textbooks