About Craig Hirst
Craig Hirst sits within the Food and Nutrition group at the Sheffield Business School and is course leader for the MSc Nutrition with Public Health Management. He also leads the core marketing module of the Schools Tourism Hospitality Events and Food Masters programme. Craig's expertise and research interest lay in marketing and consumer behaviour, having particular interest in the power of marketing, notions and perspectives of consumer sovereignty, social marketing, communities of consumption, and multi-paradigmatic accounts of marketing and consumers. All of these interests are mostly set within the context of food and public health. Whilst Craig's academic interests are often philosophical in nature he expects his work to have practical social, cultural, and economic utility.