Marketing Planning: Models and Frameworks 12002 visits
ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2
A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.
Now available for purchase!
Marketing Navigation 37449 visits
How to keep your marketing plan on course to implementation success
Edmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA
ISBN: 9781908999238 HB; 9781908999245 PB
Draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success