HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

experience

Now available for purchase!

Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 17904 visits

Antónia Correia, Alan Fyall, Metin Kozak

ISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBook

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.


Terms and conditions of purchase | Privacy policy