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Business Event Legacies 22979 visits
Global industry case studies
ISBN: 9781911635291 HBK; 9781911635307 PBK; 9781911635314 eBook:9781911635314
A cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies it explores how business events broker new innovations, generate trade and investment, support local communities, academics, industry, and government agendas, and drive knowledge economies.