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metaverse

Forthcoming title

Metaverse Marketing and Business Opportunities 250 visits

Babak Taheri, Suresh Malodia, Endrit Kromidha

ISBN: 9781915097804 HBK; 9781915097903 eBook

A one-stop shop reference point for scholars, students and practitioners and brings state-of-art knowledge on marketing management and related areas (such as digital marketing management) with a new modern perspective within the digital world.

Now available for purchase!

Virtual Events Management 17906 visits

Theory and Methods for Event Management and Tourism

Tim Brown, Claire Drakeley

ISBN: 978-1-915097-03-3 HBK; 978-1-915097-04-0 PBK; 978-1-915097-05-7 eBook

The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.


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