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Tourism > collaboration

Forthcoming title

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 6709 visits

Ahmet Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Now available for purchase!

Sustainable and Collaborative Tourism in a Digital World 3498 visits

Alain Decrop, Antónia Correia, Alan Fyall, Metin Kozak

ISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBook

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.


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