Browsing Marketing discipline Hospitality management pages - Goodfellow Publishers
HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Hospitality management > Marketing

Now available for purchase!

Peer-to-Peer Accommodation Networks 159564 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry

Now available for purchase!

How to Buy and Manage Your Own Hotel 118909 visits

4th edition

Miles Quest, Peter Nannestad

ISBN: 978-1-910158-21-0 hbk; 978-1-910158-22-7 pbk; 978-1-910158-23-4 eBook

A clear toolkit and action plan for those looking to make the leap to buying their own hotel, from getting the initial finances in place, to successful marketing techniques and staffing issues

Now available for purchase!

Research Methods for Business and Management 2nd edn 115936 visits

A guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: PBK: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all.

Now available for purchase!

Introducing Management in a Global Context 117075 visits

Robert MacIntosh, Kevin D O'Gorman

ISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4

Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

Now available for purchase!

Youth Employment in Tourism and Hospitality 116332 visits

A critical review

Andreas Walmsley

ISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbk

The first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors.

Now available for purchase!

Marketing in Tourism, Events and Food 2nd edition 141580 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

Now available for purchase!

Marketing in Food, Hospitality, Tourism and Events 200053 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.


Terms and conditions of purchase | Privacy policy