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Marketing > B2B Marketing

Forthcoming title

Marketing Communications 2nd edition 5054 visits

An advertising, promotion and brand perspective

Babak Taheri, Hamid Shaker

ISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989

Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Now available for purchase!

Business Marketing: The Theory and Practice of B2B 118351 visits

Chris Fill, Fill Associates with Scot McKee, Birddog

ISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBook

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text

Now available for purchase!

Creative B2B Branding (No, Really) 76642 visits

Building a Creative Brand in a Business World

Scot McKee

ISBN: 978-1-906884-12-3

B2B brand communications have changed little in the last 25 years, until now. Creative B2B Branding (No, Really), combines experience, insight, anecdote, observation and example to demonstrate how businesses


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