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Management




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GLOBAL MANAGEMENT SERIES CATALOGUE

Management

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Fundamentals of Marketing 37746 visits

Geraldine McKay, Paul Hopkinson, Ng Lai Hong

ISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBook

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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Club Management 29359 visits

The management of private membership clubs

Clayton Barrows, Michael Robinson

ISBN: 9781911635062 HBK; 9781911635079 PBK; 9781911635086 eBook

The first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing.

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Enterprise and its Business Environment 37815 visits

Norin Arshed, Julie McFarlane, Robert MacIntosh

ISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBook

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.

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Enterprise: Concepts and Issues 37787 visits

Norin Arshed, Mike Danson

ISBN: 978-1-910158-75-3 HBK; 978-1-910158-76-0 PBK; 978-1-910158-77-7 eBook

Via different dimensions and with international case studies, it explains how entrepreneurship is being applied across the economy.

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Contemporary Issues in Social Accounting 36652 visits

Audrey Paterson, Akira Yonekura, William Jackson, Darren Jubb

ISBN: 9781911396574 HBK; 9781911396550 PBK; 9781911396567 eBook

The field of social accounting and social responsibility of business has grown considerably in recent years in both the educational and professional context and has taken on an interdisciplinary aspect. This can be attributed to the numerous financial scandals and often ruthless activity of the corporate world in the pursuit of profit that demonstrate questionable ethical and moral behaviour from business and professional practice.

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Research Methods for Business and Management 2nd edn 43777 visits

A guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: PBK: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all.

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Introducing Management in a Global Context 44256 visits

Robert MacIntosh, Kevin D O'Gorman

ISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4

Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

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Event Portfolio Management 22287 visits

Theory and practice for event management

ISBN: 978-1-911396-91-8 HBK; 978-1-911396-92-5 PBK; 978-1-911396-932 eBook

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

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Principles of Festival Management 17864 visits

Chris Newbold, Jennie Jordan, Paul Kelly, Kristy Diaz

ISBN: 978-1-911396-82-6 HBK; 978-1-911396-83-3 PBK; 978-1-911396-84-0 eBook

A complete guide to developing and running a festival from inception to evaluation, covering all aspects of festival management and key central issues and contemporary debates.

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Dictionary of Event Studies, Event Management and Event Tourism 7519 visits

Donald Getz

ISBN: 9781911635796 Hbk; 9781911635802 eBook

An ontology of the study of planned events and the professional practice of event management and event tourism; User friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field; E version has an interactive function with hyperlinks to sources, books in the EMTM series as well as ability to bookmark pages, instant linkage to cross references and more.


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