Textbook > Management
Now available for purchase! Crowd Management 77011 visitsRisk, security and healthWilliam O'Toole, Dr Stephen Luke, Travis Semmens, Jason Brown, Andrew TatraiISBN: 978-1-911396-88-8 HBK; 978-1-911396-89-5 PBK; 978-1-911396-90-1 eBookThe first text to present a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and practices of the management processes, plans, monitoring and evaluation of crowds. |
Now available for purchase! Management Accounting for the Hospitality, Tourism and Leisure Industries 3rd edition 99399 visitsA Strategic ApproachDebra AdamsISBN: 9781911396703 HBK; 9781911396710 PBK; 9781911396727 eBook DOI: 10.23912/9781911396703-3806An up-to-date and relevant reference guide to accounting for decision making in the hospitality, tourism and leisure industries. It's a user-friendly and easy to follow style is based on the author's extensive first-hand experience of working with and delivering training in the sector. |
Now available for purchase! Marketing Perspectives 56208 visitsAndrew MacLaren, Thomas Farrington, Kevin D O'GormanISBN: 9781911396185 HBK; 9781911396192 PBK; 9781911396208 eBookDevelops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. |
Now available for purchase! Essentials of Digital Marketing 96287 visitsKathryn Waite, Rodrigo Perez-VegaISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBookAn engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. |
Now available for purchase! Marketing Communications 73291 visitsAn advertising, promotion and branding perspectiveGeraldine Bell, Babak TaheriISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBookA key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. |
Now available for purchase! Commercial Law in a Global Context 73883 visitsISBN: 978-1-911396-1-23 HBK; 978-1-911396-1-30 PBK; 978-1-911396-1-47 eBookThe law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of criminal law and damages claims where harm results to the public. |
Now available for purchase! Project Management 65396 visitsAmos Haniff, Mohamed SalamaISBN: 9781911396031 hbk; 9781911396048 pbk; 9781911396055 eBookProvides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples. |
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