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Now available for purchase! Marketing Communications 2nd edition 11823 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |